Why Fresh Matcha Powder is Better!


Shaded Tea Field

Why Fresh Matcha is Better

Let’s Start with Taste

​The most notable feature of freshly milled ceremonial grade Matcha is its rich umami flavor without any bitterness. Freshly milled matcha prepared with hot water does not require milk or sugar to create flavor or texture, as do most commercial matcha powders, which are susceptible to degrading flavor and rapid oxidation with time, regardless of initial quality.

So if it’s all subject to the same changes, why buy this fresh matcha?

From the moment the tencha (the specially prepared green tea leaves) are ground into a matcha powder, matcha may last from 6 months to a year in an unopened airtight tin kept at room temperature. However, many matcha drinkers notice meaningful flavor changes after one month. Since nearly all commercial matcha is imported from Japan, the age of the product is typically unknown, as were the temperatures the tin experienced during its voyage. This is true of even the highest quality grades of matcha! The expiration date is relatively meaningless on such a tin, whereas the production date of the matcha is critical. At River  & Stone Tea, we mill the matcha and mail it to you in an airtight tin on the same or next day, ensuring extraordinary freshness and the best ceremonial grade matcha you can find.

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