Why Fresh Matcha is Better

Let’s Start with Taste

​The most notable feature of freshly milled ceremonial grade Matcha is its vast array of aromatic flavors, from lilac to key lime, toasted nori to black pepper. It has a rich umami flavor without the bitterness and astringency so often found in other matcha. Freshly milled matcha prepared with hot water does not require milk or sugar to fully enjoy, unlike most commercial matcha powders, which are susceptible to degrading flavor and rapid oxidation, regardless of initial quality.

​So if it’s all subject to the same changes, why buy this fresh matcha?

From the moment the tencha (the specially prepared green tea leaves) are ground into a matcha powder, matcha may last from 6 months to a year in an unopened airtight tin kept at room temperature. However, many matcha drinkers notice meaningful flavor changes after one month. Since nearly all commercial matcha is imported from Japan, the age of the product is typically unknown, as were the temperatures the tin experienced during its voyage. This is true of even the highest quality grades of matcha! The expiration date is relatively meaningless on such a tin, whereas the production date of the matcha is critical. At River  & Stone Tea, we mill the matcha and mail it to you in an airtight tin on the same or next day, ensuring extraordinary freshness and the best ceremonial grade matcha you can find.

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Japanese Matcha Powder

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