Simon's Matcha Blog
All About Uji Hikari - The Light of Uji
The new 2025 harvest is here, and we're milling up some incredible new matcha. One of the special cultivars we've received in recent weeks is called Uji Hikari. Known for...
All About Uji Hikari - The Light of Uji
The new 2025 harvest is here, and we're milling up some incredible new matcha. One of the special cultivars we've received in recent weeks is called Uji Hikari. Known for...
All About the Matcha Shortage
Unraveling the Matcha Shortage and what It Means for You Matcha was already trendy. Or so we thought! Now it seems to truly be everywhere, and its popularity in the...
All About the Matcha Shortage
Unraveling the Matcha Shortage and what It Means for You Matcha was already trendy. Or so we thought! Now it seems to truly be everywhere, and its popularity in the...
Pesticide Use in Japanese Tea Farming
One of the things we pride ourselves on is our commitment to natural farming. Our partner farmers never use chemicals or sprays of any kind, holding to standards of farming...
Pesticide Use in Japanese Tea Farming
One of the things we pride ourselves on is our commitment to natural farming. Our partner farmers never use chemicals or sprays of any kind, holding to standards of farming...
The Science of Great Matcha - Why Freshness Mat...
When Scientists say a tea has a “faint scent,” evidently that means they like it. The world of tea science is, perhaps surprisingly to a Westerner, flourishing. We don’t hear...
The Science of Great Matcha - Why Freshness Mat...
When Scientists say a tea has a “faint scent,” evidently that means they like it. The world of tea science is, perhaps surprisingly to a Westerner, flourishing. We don’t hear...
Is Fresher Matcha Healthier?
The big reason a lot of people turn to matcha is because of the benefit they hope it will bring to their health. That said, most matcha out there isn't...
Is Fresher Matcha Healthier?
The big reason a lot of people turn to matcha is because of the benefit they hope it will bring to their health. That said, most matcha out there isn't...
White Matcha: What Is It?
White matcha refers to milled white tea. White tea is a style of tea processing that involves very little intervention. The tea leaves are picked then dried. The drying slows...
White Matcha: What Is It?
White matcha refers to milled white tea. White tea is a style of tea processing that involves very little intervention. The tea leaves are picked then dried. The drying slows...