What is Matcha Powder?

A focus on wellness has exploded over the last decade and matcha has played a lead role both as an independent beverage. Additionally, it is a widely used ingredient for lattes, Kit Kat bars, noodles, cake, face cream, protein powder, and more. Yet the truth is, the most dynamic and variable form of matcha you can find is the matcha powder itself – nothing added, no gimmicks, and no hyphens. So, what is matcha?

The Definition of Matcha

Here’s the basic definition: Matcha is the milled powder of dried Japanese shade-grown green tea leaves. The growing, drying, and milling processes are anything but basic, however. The best tasting matcha results from artisanal production that has been fine-tuned over centuries.

How is Matcha Tea Prepared and Consumed?

Traditionally, matcha powder is whisked directly with hot water and drunk rapidly. One consumes the actual whole tea leaf, rather than just what is extracted via the steeping process of other teas. 

Considering that more than half of the compounds found in tea leaves are insoluble in water, drinking the whole leaf virtually guarantees a very different experience than loose leaf infusions permit. 

This is largely why matcha has gained such a following in health-food and supplement circles; you are getting the same health benefits of tea, but you are dialing them up due to the higher concentration and variety of beneficial compounds available when consuming the whole leaf.

The Sensory Experiences of Drinking Matcha

Beyond its health benefits, matcha deserves to be discussed for the sensory experience it provides. It has a taste unlike any other. Good, fresh matcha is deeply savory, yet bright and smooth - with endless tasting notes, ranging from floral to fruity, toasty and spicy. A well prepared matcha will be very frothy and, therefore, creamy. It is incredibly fragrant and beautiful in its rich green color.

Matcha is a wonderful vehicle for appreciating the subtle differences of terroir, as each matcha is a little different from all others. To put it another way, it is one of those magical drinks that is so full of competing and transitory sensory delights that it naturally commands your attention, draws you into the present, and ends up giving you great pleasure. It is a drink that is greater than the sum of its parts, becoming an experience more than a beverage, much like a fine wine. A pretty great way to start your morning, no? 

This is only the tip of the iceberg. There is much more to discuss in trying to define and compare matcha. For instance, you now know that matcha is the final product of milling specially grown green tea leaves, or tencha. But growing tencha is an art all its own, and something we’ll discuss in my next blog post.  As is milling! Equally important is the age and freshness of premium matcha.  Plenty to discuss in future posts.

Thanks for reading! 

Simon